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Search giant’s celebrations come to a close

Google is wrapping up a month-long celebration of its tenth anniversary with a special birthday logo based on its original image.

The design sported birthday decorations on top of the 1998 logo that is largely similar to that which is currently in use.

Marissa Mayer, vice president of search products and product engineering at Google, said in a blog posting that the birthday logo is not only a celebration of the company’s history, but a call to a Google tradition which is nearly as old as the company itself.

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Google has implemented a cutting edge method of crawling web site for its search engine index. This unprecedented method of indexing web pages is known as Google Sitemaps, and it is quickly growing in popularity among webmasters and SEO agents and managers due to its ability to get entire web site indexed quickly and to pick up errors in the links coming into and out of these web site.

Google Sitemaps consists of placing the URLs of your pages along with important information regarding how Google should index them into an XML document. This information is then read by the Google Spider and the pages are normally indexed quite quickly assuming that they are coherent to Google’s standards for indexing pages (and also assuming that the sitemaps conform to Googles Sitemap Criteria which will be explained a little later).

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The Search Engine Land team is growing. We’ve gained two new editors this month, Matt McGee and Elisabeth Osmeloski, plus Melissa Cormier came on as our editorial assistant in August. Below, an update on the entire team, and what we each do.

• Danny Sullivan, Editor-In-Chief: Danny oversees the entire Search Engine Land website, directing coverage plus writing articles about search, search marketing and the search industry. More about Danny’s background can be found here, here and on his personal blog here.
   
• Chris Sherman, Executive Editor: Chris oversees Search Engine Land’s columnists, assists with directing overall coverage and also writes articles for the site on all aspects of search. More about Chris’s background can be found here.

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Every website listed in the search engines has a position, or ‘ranking’, and each one of these rankings can change very quickly, in some cases as often as weekly or even daily. One day your website’s in a good position, then the next you’re wondering what happened to it. Staying on top of this situation is a must for any SEO professional – you need to become a search engine ninja. If that’s what you want to do, then you need to keep these things in mind at all times:

1. Good SEO requires frequent updates and ranking checks.

You might have a good spot today, but all it takes is for a few new sites to open, and before you know it you’re back down at the bottom. If you pay attention to your rankings, then you have a shot at fixing things that go wrong before your rankings fall too far.

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Dreams of power over their lives, not sexual allure, make women go under the knife

All summer long, a silly-season debate has rumbled on as to whether or not cleavage has become passé. Katie Price has reportedly had hers reduced, telling a talk-show host that she wanted to have breasts smaller than her head. Venezuela’s self-styled revolutionary President Hugo Chávez has even tried to politicise fake breasts, accusing his countrymen, who’ve been buying them as 15th-birthday presents - a girl’s traditional coming-of-age celebration in South America - of falling for that brazen cheerleader for Western consumerism, Barbie. And now, the British Association of Aesthetic Plastic Surgeons (Baaps) is rounding on its own.

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When you analyze a competitors website, you need to make sure you’re prepared to do the job correctly. Competitors’ websites, if analyzed properly, can give you all sorts of information that you can use to increase the traffic and the popularity of your site. You can use these sites to analyze your own market. If a site gets a lot of hits it has to be doing something right. Check out where it is ranked, what key words it uses, how it is formatted, and what you can do to exemplify the good and filter out the bad. Also be sure to keep copyright laws in mind as a copyright infringement suit is never good for you, your site, or your blood pressure.

Identifying the Leaders.

You need to start off by identifying the major players – a good place to do this is Yahoo’s directory. It’s not as comprehensive as it once was, but it’s good if you’re looking for the major players. You may want to print out the directory to take a closer look. Look for large companies, as well as innovative approaches and new products. Also use this examination as an attempt to identify the niche markets that the major players have not identified and exploited. If you can find new niches you’re basically set as far as traffic goes.

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There are hundreds of search engines available today, but some are far more complex than others. This article will give you an overview of how some of the most popular ones work.

Let’s start with a smaller engine: InfoSeek. They only index about 200 words of your web page, so it’s important to make sure that you have meta tags on your site, and that the most important things are listed first. The information you put in your meta tags will be used to display a description of your site, and most meta tags can contain about 200 characters of text. The keywords meta tag, however, can have up to 1,000 characters.

Read Full  How Search Engine Spiders Work

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From about 1900 to the 1920s, in those pre-OSHA days, curious tourists from San Francisco could take trains straight to the oil fields and marvel at the looming wooden derricks and reflective pools of black gold.

What drew them? Postcards helped, an early marketing tool for tour operators.

“Curtis Darling’s Postcard Collection,” a new book from the Kern County Historical Society, captures this traditional souvenir’s early days in our area.

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NEW YORK — The government doesn’t want Fannie Mae or Freddie Mac to go broke, but it better start thinking about what happens if the rest of us do.

The latest data on the job market paints an ugly picture: The unemployment rate shot to a five-year high in August and payrolls are being cut at an alarming rate.

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