8 Tips for Choosing an SEO Professional
Editor’s Note: Greg Laptevsky is a longtime Practical eCommerce contributor and a professional search-engine-marketing consultant. We asked him for tips to help ecommerce companies hire SEO firms. What follows, below, is his response.
The checklist below will help you choose the right specialist for your search engine marketing campaigns.
1. Stay away from agencies/companies that guarantee top rankings.
- If you’ve been in the business long enough, you know that there are few guarantees with search engine marketing. No company can guarantee top natural rankings on Google, Yahoo!, MSN or any other search engine.
- Agencies/consultants can, in fact, guarantee that you’ll be able to generate traffic via paid alternatives such as pay-per-click or paid inclusion but never via search engine optimization.
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