easy postcard marketing

I would not win the ASCAP Adventurous Programming Award for eating. I tend to like what I like and stick with it, the result being that I go to the same four or five restaurants all the time.

Two of my favorites are Pomodoro and Covo, and my friend Joe has come to both with me. At Pomodoro, they make fun of me for asking for more Parmesan after I’ve eaten down to the portion of the rigatoni that’s not under a cheese blanket, and at Covo, they know I’ll order one of three things every time and that I’ll want to sit outside no matter how cold it is. One night, Joe and I went to another restaurant down the road from my apartment called Largo for drinks. "Do they know you here, too?" he asked. "No!" I snapped, "I’m at the deli next door every day and they’re owned by the same people, but I’ve actually only been here two or three times." So we get our drinks, drink them and two more, and soon enough the bartendress is vacuuming and closing out the register. We’re the only people left and we’re wondering why they haven’t asked us to pay. "Hi there - can we pay?" I ask. "Oh…well, that guy over there is my manager, and he says you’re next door all the time, so the drinks are on him." Of course Joe looks at me incredulously and says, you get free drinks at the place you’ve "only been a few times"?

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Marketing with Postcards

Business Post Card

Marketing with postcards has been a method used by businesses for a long time.  Despite the advancement of technology and the introduction of new marketing methods, they has not totally took the place of postcard marketing.  The traditional way of sending postcards via post mail is still proven to be effective.

Even internet marketers find the usefulness of promoting the business offline through postcard marketing.  Why?  Because not everyone has the time to surf the web and not everyone is aware that your business exists online.  That is why, promoting with postcards is also valuable even for online business owners.  Postcards help them generate more traffic to their business website.

If you have a business, have tried marketing with postcards?  If not, let’s talk about some suggestions you can do to make your postcard marketing a success.  If you’re already marketing with postcards, make sure that you do not forget the following tips:

Use the right mailing list.
Sending your postcards to the appropriate market will surely generate positive response.  If people are genuinely interested in the products or services you offer, they will surely take the time to read your postcard and check out your website.  On the contrary, inviting people to check out your site will be a waste of time if they don’t have any interest in what you offer.

Where can you find the right mailing list?  One way to collect mailing address is to get recommendations from your existing clients.  Ask them if they have friends or relatives that they know would also be interested in your products or services.  If you only get a small number of referrals, you can also buy a mailing list from a reputable mailing list broker.

Focus on your goal.
As an online business, the goal for sending postcards is to invite more people to visit your website.  Therefore, don’t try to sell your products or services in your postcards.  Postcards can only contain short, concise messages.  In this case, use the postcards to encourage recipients to check out your business online.

Compose an effective message.
In connection with focusing on your goal, compose a message that will reach out to your reader’s interest.  Why should they check out your website?  What will they get out of it?  One great way to encourage people is to offer a bonus, a discount or a freebie for the first visitors of your site.  People love to receive gifts so they will more likely take the time to visit the site.

Personalize your message.
A personal message generates more response from customers rather than a strictly promotional message.  Don’t make your postcard look like an ordinary print ad.  Instead, try to appeal to your reader’s hearts and make them feel special. 

Use a captivating image.
A heart-warming photograph or a funny picture will say more than what words can.  Take the time to choose an image that will perfectly illustrate what you want to say or what you want the reader to feel.  Beautifully-designed postcards are kept for a long time and achieve more response.

Read More Boost Your Website Traffic With Postcards Advertising

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Post Card Marketing

Schmidt has acquired the cooperative direct mail business of Solar Communications Inc., including Solar’s collating assets and paper outer-wrap technology.

“The business-to-consumer portion of our business has been growing significantly over the past few years, and this acquisition provides a good opportunity to continue that growth and add some capabilities that we didn’t have,” said Jeff Winter, director of sales and marketing at Schmidt.

Business-to-business marketers, which used to make up a significant portion of card decks, are increasingly switching to Internet search, explained Winter. On the consumer side, however, marketers are increasingly “using direct mail as a cost-effective tool to drive store traffic,” he continued.

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Marketing Postcard

Business Post Card

One important aspect of being successful in postcard marketing is using the right mailing list.  What sets postcard marketing apart from other advertising methods is that the promotion is directly sent to the intended recipients.  Thus, a business gets to choose who to market its products or services to so that the message will be directly delivered to the target market.

Where can you find the right mailing list? 

There are different sources of mailing lists which you can turn to.  However, not all mailing list companies offer the same price for a database.  In addition, not all mailing list brokers distribute the right names and addresses.  Some mailing list brokers may include some false addresses or non-existent names on the list just to complete a database.  Thus, it is very important to ensure the reputation and background of your mailing list source before buying a mailing list.

There are mailing list companies that provide not just the name and address of possible prospects.  Along with the addresses, there are databases that include other details about the list such as the income level, age, gender, occupation, e-mail addresses, etc.  A database that contains this additional information will be a tremendous help in creating a profile for your target audience.  As expected, this type of mailing list can cost more than a simple name and address list.  Nevertheless, if you haven’t exactly defined a target audience, a mailing list with demographic details will be a great help in your postcard marketing campaign.

Choosing a mailing list

Before choosing a mailing list company, make all the necessary inquiries about its services.  For instance, ask how often does the company update  its list.  What are the sources it uses to complete its listing?  Make sure that you’ll be getting an updated mailing list to ensure that the names and addresses on the list still exist. 

Tell the mailing list company exactly what is your target audience.  For example, if you only want women at the age of 30 and above in your list, be sure that the mailing list company will be able to provide it for you.  If not, you might be given a mailing list with both men and women with younger people included.  Thus, you might be paying for a mailing list without getting much valuable prospects.

Request a database format like Excel or Access which can easily be used to print the names and addresses directly from the database.  This will save you time when printing the postcards.

Selecting the right mailing list will determine the response you will get from your postcard marketing campaign.  An effective mailing list will help you reach out to the people who are genuinely interested in the products and services you offer.  Obviously, if you’ll be marketing your products or services to the people who has the need for them and wants them, you have more chances of acquiring customers and getting the sales you want.

Read More Postcard Marketing and the Right Mailing List

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Advertising Postcards

Marketing with Postcards