Schmidt acquires Solar’s card deck business
Schmidt has acquired the cooperative direct mail business of Solar Communications Inc., including Solar’s collating assets and paper outer-wrap technology.
“The business-to-consumer portion of our business has been growing significantly over the past few years, and this acquisition provides a good opportunity to continue that growth and add some capabilities that we didn’t have,” said Jeff Winter, director of sales and marketing at Schmidt.
Business-to-business marketers, which used to make up a significant portion of card decks, are increasingly switching to Internet search, explained Winter. On the consumer side, however, marketers are increasingly “using direct mail as a cost-effective tool to drive store traffic,” he continued.
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