Latest Microsoft browser challenges Google
Microsoft released a web browser yesterday that includes a feature that could affect the advertising model of internet rivals such as Google.
The Internet Explorer 8 browser’s InPrivate setting lets users access websites without disclosing their browsing habits, which websites need to be able to do to deliver targeted advertising. This is a business Google has just moved into through its acquisition of DoubleClick.
The feature has been dubbed "porn mode" because it also hides the browsing history from other people using the same computer. While other browsers have similar options, it is in a much more prominent position on Microsoft’s product.
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